Project Implicit

I've been reading Malcom Gladwell's Blink over the weekend, a fantastic book about how our subconscious is able to make snap decisions and judgments--often more accurately than our conscious decisions. Like his previous book, Tipping Point, Blink is full of interesting ideas, anecdotes and studies.

One of these is a project at Harvard designed to measure our unconscious attitudes towards various groups. The tests only take 5-10 mins but are designed to show whether we have a positive or negative connotation of race, religion, age, etc. I took the Race Test, and apparently have a slight unconscious preference for white faces over black faces. I haven't yet taken the Native American test...