Dr Berggren's team looked at almost 2,000 candidates in Finnish elections. They asked foreigners (mainly Americans and Swedes) to examine the candidates' campaign photographs and rank them for beauty. Lo and behold, the more beautiful candidates, as ranked by people who knew nothing of Finland's internal politics, tended to have been the more successful.And another in the Washington Post about behavior contagion (i.e. herding):
Psychologist Stanley Milgram had a volunteer stand stock still on a busy New York sidewalk and look up at the sky. About one in every 25 passersby stopped to look up, too... When Milgram and his colleagues assembled a group of 18 volunteers to simultaneously look up at nothing in particular, nearly one in two passersby looked up to see what was going on, snarling traffic within moments.
Both are worth a look, and both came via MindHacks.





